BOZ is J.F.REY’S second brand, which is an off-spring of the fertile imagination of Joelle, Jean-Francois and the design studio. It is conquering new horizons: a brand with a strong personality which is immediately identifiable. Sparkling with energy, it takes its inspiration from a bubbly and ultra-feminine eccentricity. Boz does not fall into either the design or fashion camps but stands apart by the fact that it cultivates a non-conventional vision of eyewear. At the heart of its eyewear collection are exotic graphics and aestheticism derived from world cultures.
Boz’s imagination is expressed through a multitude of shades and colours which push the capabilities of acetate and metal to their limits. Twisting temples,floral or vegetable reliefs on the fronts, ethnic prints and transparent effects, different shades of colour or dynamic associations are just some of the combinations of Boz eyewear.
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